BALMAIN STUNS WITH THEIR NEW MUSE
December 17, 2013 § Leave a comment
Not only are musicians increasingly being used in brand campaigns, they are also adding a new longer-lasting impression of their respective brands across a number of channels because their image becomes forever tied to it.
CoverGirl stands out as a brand that weaves musicians into their campaigns, too. It’s such a smart move for marketers to recruit musicians as brand spokesmodels because music ties into emotions and leaves impressions. Musicians aren’t just models, they represent something unique to each consumer. Each one of us has some kind of an emotional tie to their music. And music, as we all know, resonates with individuals on a base–inside-the-soul–level. Don’t you agree?
Rihanna is a total rockstar, and now, so is Balmain.
Written to the tunes of: DEAD OR ALIVE