BALMAIN STUNS WITH THEIR NEW MUSE

December 17, 2013 § Leave a comment

ImageI’m resurrecting this blog in honor of Balmain‘s new muse, the almighty Ri-Ri. Sure it’s a little dramatic, but occasion calls. This Spring 2014 campaign blew my slippers off last night. Not only are musicians increasingly being used in brand campaigns, they are also adding a new, longer lasting impression of their respective brands across a number of channels.

CoverGirl stands out a brand that weaves musicians into their campaigns, too. It’s such a smart move for marketers because music ties into emotions and leaves impressions. Musicians aren’t just models, they represent something unique to each consumer. Each has some kind of an emotional tie to their music. And music, as we all know, resonates with individuals on a base–inside the soul–level. Don’t you agree?

Rihanna is a total rockstar and now, so is Balmain.

Image

Written to the tune of: DEAD OR ALIVE

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