I grew up in Chico, California where I spent my childhood at grandpa’s ranch and hanging at the family video store after school. At 21, I moved to the immensely diverse Bay Area.
During my second year away at university, I was presented with the rare opportunity to organize the Silicon Valley portion of the SF International Latino Film Festival, which I did for the majority of my early career while obtaining a degree in public relations.
I went on to intern at a Silicon Valley startup (TheFind.com–now owned by Facebook) where I learned how to code, market, and ad copywrite starting my career in the ecommerce space. After graduating, I co-founded the Cine+Mas SF Latino Film Festival which launched in 2009 where I continue to contribute today.
With years of mobile ecommerce research, film marketing and data reporting under my belt, I now write optimized stories for film, environmental, and medical clients at Bluetone Marketing & PR and at my communications company, Surge Public Relations. At Surge, I do traditional public relations and media placements, data analysis, and special event planning.