I grew up in Chico, California where I spent my childhood at grandpa’s ranch and hanging at the family video store after school. At 21, I moved to the immensely diverse Bay Area.

During my second year away at university, I was presented with the rare opportunity to organize the Silicon Valley portion of the SF International Latino Film Festival, which I did for the majority of my early career while obtaining a degree in public relations.

I went on to intern at a Silicon Valley startup, TheFind.com which was acquired by Facebook. I learned how to code there, market online, and ad copywrite starting my career in the ecommerce space. After graduating from the School of Journalism and Mass Communication at SJSU in 2009, I helped launch the Cine+Mas SF Latino Film Festival (SFLFF) with a group of friends, where I continue to contribute today. The festival was put together as a way to keep foreign film alive in the Bay Area after SFILFF was retired by the previous director.

With years of project management, business writing, publicity, mobile ecommerce research, film marketing and data reporting under my belt, I now write optimized stories for film, environmental, and medical clients at Bluetone Marketing & PR and at my own communications company, Surge Public Relations. At Surge, I do traditional public relations and media placements, data analysis, marketing, ad design, and special event planning.

You can see some of my media placements here and on my website at surgepublicrelations.com. To connect, email me at virginia@surgepublicrelations.com and stay tuned via Twitter @ginichavez. Thanks for reading.



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