Beats Music: The Latest In Music Pairing Technology

January 20, 2014 § Leave a comment

photo credit: sarmaaye.com

photo credit: sarmaaye.com

Beats by Dre has been working on a new music service that launches tomorrow (Tuesday, January 21) and it stands to rival the services of Spotify and paid music pairing by Pandora.

I love everything out of the veteran rap star’s headphone empire, so I can’t wait to see what his team has done in terms of advancing music algorithms.

Beats Music Technology

Beats Music Technology

According to Wired, “Your age is especially important to Beats Music. Tell it when you were born, and it figures out when you were in high school. The music of your youth — the stuff that was popular when you first got a Walkman or an iPod, the band that made it big when you got your driver’s license, the record that was all over MTV just before your freshman year of college — is the music with the strongest memories for you. It’s a fixed point in time that’s the most culturally and musically relevant to you. And it’s being crunched by the company’s algorithm.”

If that’s the case, I can’t wait to test out its 80’s pop mix.

“Things are coming together magnificently. #BeatsMusic is blowing my mind right now. Its personalized recommendations are perfect,” says Arjan Writes the Head of Pop/Dance Programming at Beats Music.

Give me some Exposé and Taylor Dane, OKAY? In the meantime, do follow all that is relevant to the Beats crew on Twitter.

Have a happy Monday, my babies!

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BALMAIN STUNS WITH THEIR NEW MUSE

December 17, 2013 § Leave a comment

style dot com

Photo credit: Style.com

I’m resurrecting this blog in honor of Balmain‘s new muse, the almighty Ri-Ri. Sure it’s a little dramatic, but occasion calls. This Spring 2014 campaign blew my slippers off last night.

Not only are musicians increasingly being used in brand campaigns, they are also adding a new longer-lasting impression of their respective brands across a number of channels because their image becomes forever tied to it.

CoverGirl stands out as a brand that weaves musicians into their campaigns, too. It’s such a smart move for marketers to recruit musicians as brand spokesmodels because music ties into emotions and leaves impressions. Musicians aren’t just models, they represent something unique to each consumer. Each one of us has some kind of an emotional tie to their music. And music, as we all know, resonates with individuals on a base–inside-the-soul–level. Don’t you agree?

Rihanna is a total rockstar, and now, so is Balmain.

style 2

Written to the tunes of: DEAD OR ALIVE

MERRY CHRISTMAS!

November 30, 2011 § Leave a comment

I know it’s a bit early, but the sooner I tell you – the more you can enjoy it right? So, Meeeeeeeeeerry Christmas…

Justice for Mike

November 29, 2011 § 2 Comments

Today Conrad Murray was sentenced to four years in jail for involuntary manslaughter. Judge Michael E. Pastor explained that Dr. Murray “is so reckless, based on the evidence, that he is a danger to the community. It should be made very clear that experimental medicine is not going to be tolerated…and Michael Jackson was an experiment” even-though he participated. “Dr. Murray engaged in money for medicine,” a message that should weigh heavy on the minds of those that abuse the practice. Murray will serve two years in county jail and the remainder under house arrest according to reports.

There is finally justice for the late King of Pop.

Kat DeLuna at The Globe Theatre

October 13, 2011 § 2 Comments

Kat DeLuna

I had the chance to listen-in on and party along with Kat DeLuna, an up and coming female vocalist from the East Coast. She was the headline performer at Latina Magazine’s 15th Anniversary event in Los Angeles, an event that was headlined by Pitbull in New York, and I see why she fit the bill.

She sang some serious dance beats and completely stole everyone’s heart with her renditions of Selena’s Como la Flor and Las Mañanitas. Not just any vocalist can do Selena’s classics justice, right? She’s really that good.

Find her in Latina’s upcoming issues. She’s definitely one to watch.

Ronny Morris Talks About the Future of Music

March 9, 2011 § Leave a comment

Who is Morris Music?

The label was originally developed to support the release of singer/songwriter Ronny Morris’ music. Morris partnered with longtime friend and business partner Carsten Lindskog to open the label and its publishing division.After the label’s success licensing music to several films and television productions, Lindskog and Morris decided to open the doors to other emerging artists. The company has grown to include a collected group of five professionals, working together to promote and support local and international talent.

Growing in the industry

“We are a very creative group people, who are constantly sharing ideas” says Morris. “We grow with the success of our artists. We ask ourselves where music can fit a niche, who can be touched by the music we promote, and where certain music has not yet touched ground.”

He goes on, “We are passionate about creating win/win situations and feel it’s about the experience, not just quick decisions.”

The label actively recruits new talent. Morris plans to attend the 2010 SXSW Music and Media Conference in Austin to look for emerging artists.

“The artists and the clients we serve are the foundation of our success, and we grow with them. We believe in the quality of music that we deliver, and are always looking for new artists that share that ideal with us.”

Morris on music today

“The music industry is a very exciting place to be right now. The rules have changed. There are a lot of new companies emerging with new approaches to the business, Live Nation being an example, and the industry is rearranging itself.”

Live Nation emerged in 2005 as a start up music label that teamed with Ticketmaster. It has since become one of the largest promotion houses in the country.

“From the business side, we are exploring different avenues to create revenue from the music that we sell. No one can depend on CD and download sales” he confesses. “The live scene is a good alternative, but live shows are not a total resolution. Touring costs, and the audience has to be there, which can be difficult for emerging artists.”

Since 2001, the music industry has taken huge losses due to piracy and peer to peer sharing sites like Kazaa and Napster.

According to ZDNet “the International Federation of the Phonographic Industry (IFPI) reports 2.8 million pirated CD-R discs were seized in the United States last year.”

“So many people in music have been laid off as well, which is troubling, but it opens the doors for new collaboration, especially for us independents. New creative partnerships are emerging, and we all have the opportunity to learn from each other and gain from each others’ experience.”

“Even when it’s winter, a wise farmer plans for spring!”

Getting inspired

“Everything about music inspires me. There are simple lyric ideas that pop up in my mind, or a melody line that I think of when I’m riding across town on my bike. There is text that is born from outrage or sadness, or something in my environment shifting.”

He continues, “Recording is a fantastic and nerve-wracking part of music creation, like a chef working on a meal that he’s really excited about. Sometimes you leave feeling tired and used, but can’t wait to come back into the studio the next day, and I think that’s inspirational.”

Morris writes music that is featured on TV shows “The Ghost Whisperer” and “Brothers and Sisters”.

His collaboration with Swedish producer, Adam Kviman, earned him Hollywood Music in Media’s Best Production / Producer of the Year award – making it his second consecutive HMM award win.

“Music is a lifesaver, and I can’t say enough about it. People make love to music, dance to music, get aggressive to music, and cry with music. It’s in delivery rooms when people are born and can be heard at funerals. We are even healed by music. I don’t think it gets enough credit.”

Having integrity

“It’s important to me that music is treated with integrity and an honest approach” says Morris. “A lot of today’s releases and international shows like American Idol dilute the significance that so many of us in the field dedicate ourselves to, and I think it’s unfortunate to twist a gorgeous, emotive medium into something so cheap. I think music has to come from the heart. No one wants it to be an empty package in a fast-food wrapper.”

Morris Music currently represents six recording artists locally and internationally. Its headquarters are in Santa Monica, California with satellite offices in the UK and Seattle. More Morris Music news can be found on their Facebook fan page.

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